We must be doing something right. For the last five years our skis keep on winning awards. And though we are flattered by the appreciation of the award juries year after year, it’s the skiers out on the slopes that we consider to be the real judges of our success. That’s why we are committed to constantly developing innovative, functional, well-designed products for each new collection. The title of the ‘Most Innovative Brand’ is the highest award presented annually by the German organization Plus X Award. We have received the award in the sports equipment category for the second year in a row, having already received the flattering title in 2012.
The brands distinguished by this award are chosen for their outstanding achievements in the areas of quality, design, user experience, functionality, ergonomics and environmental consciousness. Receiving this award has certainly been a validation of our vision for Elan to become number one in sporting goods innovation.